Hopscotch is India's leading kids' fashion brand positioned at the sweet spot of aspiration and affordability.
The brand features the latest trends in kids' fashion on its online store.
This is a campaign pitch idea for Hopscotch. The brand name Hopscotch gives us a great opportunity to own a visual device that's synonymous to the name. A grid that's filled with opportunities. As versatile as our advocates are, it gives us space to create unique experiences. Borrowing from the brand tonality, we could take our candid photography approach and make the space playful and interactive. The contrast of being in a box yet being fluid enough to explore other boxes lends itself into the creative idea. The nature of these boxy patches helps us extend the device across seasons, festivals and topical occasions.
